New Book Releases from ASDASG: Insights into Evangelism and Membership Retention in Sub-Saharan Africa

Adventist University of Africa (AUA) is thrilled to announce the release of groundbreaking publications by the Africa Seventh-day Adventist Study Group (ASDASG), led by Professor Sampson Nwaomah. These essential studies provide fresh perspectives on Evangelism Strategies, Conversion Patterns, and Membership Retention within the Seventh-day Adventist Church across Sub-Saharan Africa.

The initiative, which began in December 2021, involved collaboration among a diverse team of educators and researchers from AUA (Kenya), University of Eastern Africa, Baraton (Kenya), Rusangu University (Zambia), Valley View University (Ghana) and Andrews University (USA). The findings from these studies aim to enhance the church’s mission in the East-Central Africa Division and West-Central Africa Division.

Two insightful reports have been released:

• Evangelism Strategies, Conversion Patterns, and Membership Retention Strategies in the Seventh-day Adventist Church in Sub-Saharan Africa: Report of Findings for East-Central Africa Division
• Evangelism Strategies, Conversion Patterns, and Membership Retention Strategies in the Seventh-day Adventist Church in Sub-Saharan Africa: Report of Findings for West-Central Africa Division

These comprehensive reports detail the dynamics of evangelism efforts and highlight strategies for improving member engagement. Conducted between April and August 2023, the fieldwork involved extensive analysis of the relationship between conversion patterns and member retention factors.

Key findings indicate a need for tailored evangelism strategies and effective discipleship programs. The research addresses critical areas such as the diverse demographics of church members and the reasons for membership loss, providing essential insights for enhancing outreach initiatives.

For those interested in church growth and effective evangelism in Africa, these newly released reports are invaluable resources. Visit the links provided to dive deeper into the research and discover ways to support the mission of the Seventh-day Adventist Church in Sub-Saharan Africa.